Price Chart 8.0 — 2026 Season Pricing Model

GE Vernova Park — East + West + North Premium

Goal Revenue

$1.38M

Venue Model

$1.24M

Full Venue

3,928

New Premium Revenue

$84K

What Changed from 7.0 / 7.4

Item	Was	Now	Impact
West Side	All construction-blocked	1,676 available (174 blocked, F+1)	+1,676 seats from Match 5
NW Suite (133-134)	Not in model	100 tix/match ($65-100/head, F&B)	~$56K season
NE Private (138-139)	Not in model	56 seats/match ($60-75/ticket)	~$28K season
West Contingents	N/A	Season 408 / Sponsor 68 / Group 250 / Single 950	Seat-level mapping
STH Target	900-1,100 (East only)	900-1,100 (East + West), 1,228 capacity	West absorbs growth
Channel Goal Total	$1,300K	$1,384K (incl. premium)	+$84K

02

Revenue Goals by Channel

Floor through Stretch targets by owner and channel.

Channel	Owner	Floor	Reachable	Goal	Stretch
Season Tickets	Sales	$280K	$306K	$341K	$397K
Group Sales	Sales	$150K	$175K	$200K	$225K
Single Game Online	Marketing	$525K	$570K	$655K	$705K
Walk-up / Matchday	Game Ops	$95K	$99K	$104K	$123K
NW Suite (NEW)	Sales	$35K	$47K	$56K	$70K
NE Private (NEW)	Sales	$18K	$24K	$28K	$35K
TOTAL		$1.10M	$1.22M	$1.38M	$1.56M

03

Base Pricing & Multipliers

Season ticket tiers and code/tier multiplier matrix.

Season Ticket Pricing

Per game, 15 matches

Tier	Description	$/Game	Season	w/ Fee
P1+	Front Row Midfield	$65	$975	$1,005
P1	Center Circle	$55	$825	$855
P2+	Front Row Wings	$49	$735	$765
P2	Midfield Wings	$39	$585	$615
P3	Sideline Preferred	$23	$345	$375
P4	Sideline	$15	$225	$255
P5	Supporter/Corner	$12	$180	$210

Fee = $30 Mauldin facility fee. Club absorbs 6% Vivenu fee for STH.

Code Multipliers

Code	Multiplier	Description
Season	1.00x	Base price
Group	1.15x	115% of season
Single	1.25x	125% of season
Matchday	1.35x	Walk-up premium
Sponsor	1.00x	At cost

Tier Multipliers

Tier	Price	Fill	Description
A	1.05x	100%	Premium (Opener/Finale)
B	1.00x	85%	Standard Saturday
C	0.80x	65%	Value Midweek
D	0.40x	70%	Non-GEVP

04

Premium Spaces

New revenue from NW Outdoor Suite and NE Private sections.

NW Outdoor Suite (133-134)

60 seats + 78 standing room area (40 SRO tickets). Food & beverage included. Sold as full-space package.

Tier	$/Head	Tix	Fill	Rev/Match
A	$100	100	100%	$10,000
B	$85	100	65%	$5,525
C	$65	80	40%	$2,080

Additional SRO: $50/person. F&B cost: ~$25/head.

Season Projection

Tier	Matches	Rev/Match	Subtotal
A	2	$10,000	$20,000
B	8	$5,525	$44,200
C	5	$2,080	$10,400
Total	15		$74,600

Goal = ~75% of max = $56K

NE Private (138-139)

56 secluded seats. Beer cart service included. Individual tickets, no buyout required.

Tier	$/Ticket	Seats	Fill	Rev/Match
A	$75	56	100%	$4,200
B	$68	56	80%	$3,046
C	$60	56	63%	$2,116

Face: $68 + $4.50 fee = $72.50 (Tier B). Beer cart ~$8/head included.

Season Projection

Tier	Matches	Rev/Match	Subtotal
A	2	$4,200	$8,400
B	8	$3,046	$24,368
C	5	$2,116	$10,580
Total	15		$43,348

Goal = ~65% of max = $28K

Combined Premium Summary

Space	Max	Goal	Floor
NW Suite	$74,600	$56,000	$35,000
NE Private	$43,348	$28,000	$18,000
Total	$117,948	$84,000	$53,000

05

Venue Capacity

Seat inventory by location and pricing tier.

By Location

Location	Seats	Notes
East (111-121)	1,778	Fully operational
West (122-132)	1,676	174 blocked (F+1). Match 5+.
North Standard	318	Supporter (N25-N29)
NW Suite	100	60 seats + 40 SRO
NE Private	56	Secluded section
Full Venue	3,928

By Tier (East + West)

Tier	East	West	Total	$/Game
P1+	17	0	17	$65
P1	119	252	371	$55
P2+	34	0	34	$49
P2	238	324	562	$39
P3	670	396	1,066	$23
P4	350	396	746	$15
P5	350	308	658	$12
Total	1,778	1,676	3,454

06

Match Schedule

Full 19-match season with venue model revenue and attendance projections.

#	Date	Day	Opponent	Tier	Venue	West	Attend	Revenue	ATP
1	3/14	Sat	Chattanooga Red Wolves	D	Furman	No	1,105	$14,352	$12.99
2	3/25	Wed	New York Cosmos	D	Furman	No	1,105	$11,972	$10.83
3	3/29	Sun	Westchester SC	D	Furman	No	1,105	$11,972	$10.83
4	5/9	Sat	Richmond Kickers	C	Legacy	No	1,227	$22,717	$18.51
5	6/3	Wed	Forward Madison FC	A	GEVP	Yes	3,824	$138,053	$36.11
6	6/10	Wed	Loudoun United FC	C	GEVP	Yes	2,387	$68,780	$28.81
7	6/20	Sat	AV Alta FC	B	GEVP	Yes	3,164	$111,539	$35.26
8	7/8	Wed	Sarasota Paradise	C	GEVP	Yes	2,387	$68,780	$28.81
9	7/11	Sat	Richmond Kickers	B	GEVP	Yes	3,164	$111,539	$35.26
10	7/29	Wed	Athletic Club Boise	C	GEVP	Yes	2,387	$68,780	$28.81
11	8/1	Sat	Portland Hearts of Pine	B	GEVP	Yes	3,164	$111,539	$35.26
12	8/15	Sat	One Knoxville SC	B	GEVP	Yes	3,164	$111,539	$35.26
13	8/29	Sat	FC Naples	B	GEVP	Yes	3,164	$111,539	$35.26
14	9/12	Sat	Fort Wayne FC	B	GEVP	Yes	3,164	$111,539	$35.26
15	9/16	Wed	Corpus Christi (STEM)	C	GEVP	Yes	1,726	$47,600	$27.58
16	9/26	Sat	Union Omaha	B	GEVP	Yes	3,164	$111,539	$35.26
17	9/30	Wed	S. Georgia Tormenta	C	GEVP	Yes	2,387	$68,780	$28.81
18	10/14	Wed	Spokane Velocity	C	GEVP	Yes	2,387	$68,780	$28.81
19	10/17	Sat	Charlotte Independence	A	GEVP	Yes	3,824	$138,053	$36.11
	TOTAL						47,961	$1,359,392	$28.34

07

STH Model

Season ticket holder targets, blended pricing, and East/West capacity strategy.

Blended Pricing

Tier	STH	Blended Avg	Revenue	Mix
Floor	800	$350	$280K	Premium-heavy
Reachable	900	$340	$306K	P3-P5 growth
Goal	1,100	$310	$341K	Heavy P3-P5 + partials
Stretch	1,300	$305	$397K	Max volume

East + West Capacity

Metric	Value
East Season Pool	820
West Season Pool	408
Total Season Capacity	1,228
Currently Sold	801
Available for Sale	427
Headroom (vs 1,100 goal)	128

Key Points

East deliberately tight (820 = 19 above sold). Forces new STH to West.
Shade is #1 draw. West P1 (252 seats) is crown jewel.
No P1+/P2+ on West. Front rows blocked.
Season on West = 408 seats (P1: 154, P2: 114, P3: 80, P4: 35, P5: 25)

8.0 vs 7.4 Comparison

Metric	7.4	8.0	Delta
Venue Model	$1,278K	$1,244K	-$34K
Premium Spaces	$0	$84K	+$84K
Channel Goal	$1,300K	$1,384K	+$84K
Net Impact			+$84K